July 19, 2024
In the dynamic world of food service investments, understanding restaurant valuation multiples is crucial for both buyers and sellers. This comprehensive guide delves into the intricacies of restaurant valuations, providing insights into current trends, methodologies, and factors influencing these crucial metrics.
Restaurant valuation multiples are essential tools used by investors, business owners, and financial analysts to determine the worth of a restaurant business. These multiples serve as benchmarks, allowing for comparisons between different restaurants and helping to establish fair market values.
As the foodservice sector continues to evolve, particularly with the rise of Private Equity activity, restaurant valuation multiples have been on an upward trajectory. Even in periods when deal volumes drop, valuations for high-quality restaurant investments have reached impressive heights, notably in 2019 and again in 2023.
Whether you're looking to enter or exit the restaurant business, a clear understanding of valuation principles is indispensable. For buyers, it aids in mastering negotiation tactics and determining a just purchase price. Sellers benefit from valuations by finding an equitable listing price and learning strategies to enhance their restaurant's value.
The global M&A landscape experienced a cooling period in 2022 and the first half of 2023. Factors such as inflation, rising interest rates, and banking sector instability eroded investor confidence. Across various segments, the number of deals declined by more than 15% globally since 2021, with the most significant drop observed in the Asia-Pacific region and substantial reductions in EMEA and the Americas.
Interestingly, during the pandemic, valuation ratios were maintained at artificially high levels. In 2022, they began to return to pre-pandemic levels. However, valuations for public companies in the U.S. have shown an upward trend in the first half of 2023.
It's crucial to note that valuation ratios are not the sole determining factor in restaurant chain acquisitions. The concept of Normalized EBITDA was significantly impacted by the pandemic, affecting enterprise value as much as the valuation ratio itself. Moreover, post-pandemic trends influencing sales and costs, which in turn affect margins, have a different dynamic that requires thorough due diligence to mitigate risks inherent in valuation model assumptions.
Several key factors contribute to the determination of restaurant valuation multiples:
SDE multiples are particularly relevant for smaller, owner-operated restaurants. They account for the owner's salary and benefits, providing a clearer picture of the business's true earning potential.
Average SDE Multiple Range: 2.14x – 2.96x
For example, a restaurant with $376,000 in discretionary earnings and a 2.58x multiple would be valued at approximately $970,080.
EBITDA multiples are widely used for larger restaurant chains and provide insights into a restaurant's investment return potential.
Average EBITDA Multiple Range: 2.80x – 3.65x
For instance, a restaurant with $301,000 EBITDA and a 3.21x multiple would be valued around $966,210.
While less commonly used, revenue multiples offer a perspective on a restaurant's total revenue generation capabilities.
Average REV Multiple Range: 0.32x – 0.48x
As an example, a restaurant earning $2,200,000 in revenue and trading at a 0.41x multiple would have an approximate value of $902,000.
Over the past decade, restaurant valuation multiples have shown a significant upward trend:
The COVID-19 pandemic caused a temporary shift in the market:
When it comes to valuing a restaurant, three primary methodologies are employed:
This method is less commonly used in the restaurant industry but can be relevant in specific scenarios, such as bankruptcy acquisitions. It considers the replacement cost of building the business from scratch, including:
The market approach is a relative valuation methodology that derives a restaurant's value by comparing it to similar companies or transactions. It includes two main techniques:
a) Comparable Analysis: This involves comparing the restaurant to similar chains and applying valuation multiples such as EV/EBITDA, EV/Sales, or P/E (price-to-earnings). Public restaurant chains are often used as peers for this analysis.
b) Precedent Transactions: This method compares the restaurant to similar foodservice operations that have been sold recently, considering both public and private companies.
For independent restaurants, it's common to use a percentage of the annual operating income (typically 25–40%). In cases with a single, full-time owner, the operating income is considered the seller's discretionary earnings (SDE), which includes profit after the owner's salary and certain other expenses.
The DCF method involves projecting the unlevered free cash flow of the business and discounting it using a weighted average cost of capital (WACC) rate to obtain the present value. The financial model used for projections should consider various factors, including:
Each valuation model will yield a range of values for the restaurant chain. The expected valuation for the business will likely be agreed upon at the intersection of these results.
Among public foodservice companies in the U.S., larger companies (those with more than $1 billion in enterprise value) tend to have higher valuations. The median multiple for large companies is about 13.5x, while core middle-market restaurants have a 38% lower valuation on average.
For over a decade, quick-service restaurants (QSRs) and fast-casual restaurants have commanded higher multiples than casual dining chains. As of 2019:
Within the QSR category, there's significant variability:
Among publicly traded foodservice companies in the U.S., highly franchised chains are reaching valuations that more than double (as a median) the EV/EBITDA multiple for lightly franchised chains. Many of these heavily franchised businesses operate in international markets via agreements with master franchisees.
This trend suggests a strong case for buying American restaurant chains and becoming the franchisor, rather than operating as a franchisee.
Food delivery companies and restaurant-tech companies tend to be valued comparatively higher than traditional restaurants. This trend is consistent across markets:
Top-quartile performers can be valued many times higher than the average market valuation. In the U.S. and Canada, the top-quartile is valued at a 176% higher multiple than the median. Several factors contribute to these high valuations:
Restaurant valuation multiples vary significantly across different global markets:
Valuation multiples for hospitality and related public companies in the MENA region show significant variation:
For EV/Sales, valuation multiples in the Middle East are close to four times those of the U.S. when comparing the median.
Among foodservice public companies in major European markets:
The average restaurant valuation multiple has slowly increased over the years, with some notable shifts in recent times:
Looking ahead, the future appears favorable for specific segments:
When calculating restaurant valuations, it's crucial to remember that the process is more complex than simply multiplying last year's EBITDA by an average multiple. Key considerations include:
Despite economic fluctuations, opportunities in the foodservice space persist:
Currently, 38.6% of global M&A activity across all sectors involves cross-border transactions, indicating significant international opportunities.
Valuations remain high, making it a potentially good time to evaluate an exit strategy. Restaurant owners considering selling should focus on:
While valuations are high, it may be worth paying a premium for the right platform, especially in high-growth geographies and segments. Key strategies for buyers include:
Understanding restaurant valuation multiples is crucial for anyone involved in the foodservice industry, whether as an investor, owner, or potential buyer. While these multiples provide valuable benchmarks, it's important to remember that each restaurant is unique, and a personalized business valuation is often necessary to determine the most appropriate valuation approach.
As the industry continues to evolve, particularly in the wake of the COVID-19 pandemic and ongoing technological disruption, staying informed about valuation trends and methodologies will be key to making sound business decisions. Whether you're looking to optimize your restaurant's value for a potential sale or seeking the right investment opportunity, a deep understanding of these valuation principles will serve you well in navigating the complex and dynamic world of restaurant finance.
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